Passe Consulting · Serving Idaho

LeadoreAutomotive · Trucking · Motorsports PR

PR, comms and brand strategy for brands doing business in Leadore and across Idaho -- built on 30 years in the industry.

Powersports machine Race car brand development Dealership marketing Public relations Auto parts Cars at night in motion

Let's talk

602·726·5891

PR, comms and strategy for automotive, powersports and trucking brands. Tell us where you want to be by next season and we'll map the fastest line to get there.

PHX AZ USA·MST·Est. 2009

what we do

Serving Leadore, ID

From Leadore to the national stage, automotive, trucking and motorsports brands need a message that travels.
Passe builds it.

145Population
208Area code
MSTTime zone
30Years in the paddock

Passe Consulting serves OEMs, trucking brands, motorsports teams, EV companies, dealerships and suppliers doing business in Leadore and across Idaho -- 30 years of experience behind every launch, every message and every crisis call.

Local market

Leadore, Idaho is a small city in Lemhi County that sits along the Lemhi River and is known for its historic ties to the nearby mining and mining-era communities in central Idaho.

Our team plans around local news cycles and Idaho media markets as easily as national ones, so a story that starts in Leadore lands in front of the right audience the first time.

Wherever the work is, Passe Consulting delivers communication strategies that align teams, shape perception and move organizations forward.

Local snapshot

Idaho at a glance

  • The Gem State
  • Population1,839,106
  • Rank39
  • GDP$86,870,000,000

Who we support

  • OEMs
  • Trucking brands
  • Motorsports teams
  • EV companies
  • Event companies
  • Suppliers
  • Dealerships
  • Startups

Passe Consulting is a key revenue-driver in our marketing stack

Steve Saleen · CEO · Saleen Automotive