Passe Consulting is a key revenue-driver in our marketing stack

Steve Saleen · CEO · Saleen Automotive

Passe Consulting · Services
Structure for every message you send, inside the company and out -- intentional, aligned and built to hold up in high-stakes automotive and powersports moments.


















About Passe
Led by Dan Passe, the firm advises global brands, executive teams and emerging companies -- domestic and overseas manufacturers alike -- with positioning that holds up across markets, cultures and competitive landscapes.
Press releases are the easy part. The real work is steering the message -- branding, positioning and trust -- from product launches to crisis response and executive visibility, with every communication structured around the client's business objectives.
Passe Consulting delivers communication strategies that align teams, shape perception and move organizations forward.

Let's talk
602·726·5891 Dan@PasseConsulting.comPR, comms and strategy for automotive, powersports and trucking brands. Tell us where you want to be by next season and we'll map the fastest line to get there.
PHX AZ USA·MST·Est. 2009
Communications Planning at Passe Consulting provides the structure and discipline needed to ensure every message serves a purpose.
In the automotive and powersports industries, where brand perception, timing, and stakeholder alignment are critical, communication cannot be left to chance.
Passe Consulting works with leadership teams to develop clear communication frameworks that align internal teams, executives, partners, and external audiences. This includes defining core messaging, establishing communication protocols, and ensuring consistency across all channels and touchpoints.
Whether supporting product launches, corporate initiatives, or ongoing brand communication, every message is designed to reinforce positioning and support broader business goals. Internal communication is just as critical, ensuring that teams are aligned, informed, and able to execute with confidence.
This is not reactive communication, it is structured, intentional, and built to lead. Passe Consulting brings an executive-level perspective to ensure organizations are not just responding to events, but shaping narratives and maintaining control of how they are perceived.
With experience across global manufacturers, motorsports organizations, and emerging companies, Passe Consulting understands the complexity of communicating across markets, cultures, and stakeholder groups. Strategies are built to perform in real-world conditions while maintaining clarity and consistency.
The result is communication that connects, aligns, and moves organizations forward with purpose.
“Passe Consulting is a key revenue-driver in our marketing stack

Steve Saleen · CEO · Saleen Automotive