Passe Consulting is a key revenue-driver in our marketing stack
Steve Saleen · CEO · Saleen Automotive
Passe Consulting · Services
Targeted campaigns for automotive, powersports and trucking brands -- built on decades in the industry and measured on the numbers that turn attention into growth.
About Passe
Led by Dan Passe, the firm advises global brands, executive teams and emerging companies -- domestic and overseas manufacturers alike -- with positioning that holds up across markets, cultures and competitive landscapes.
Press releases are the easy part. The real work is steering the message -- branding, positioning and trust -- from product launches to crisis response and executive visibility, with every communication structured around the client's business objectives.
Passe Consulting delivers communication strategies that align teams, shape perception and move organizations forward.
Let's talk
602·726·5891 Dan@PasseConsulting.comPR, comms and strategy for automotive, powersports and trucking brands. Tell us where you want to be by next season and we'll map the fastest line to get there.
PHX AZ USA·MST·Est. 2009
In the automotive and powersports industries, where visibility, timing, and performance data directly impact growth, Passe Consulting approaches digital marketing with precision and intent.
Led by Dan Passe, the firm brings 30 years of experience advising global brands, executive teams, and emerging companies, now applied to modern digital channels where attention is earned and converted.
With work spanning Nissan, Michelin, Penske Racing, Saleen, Nikola and more, along with deep experience supporting domestic and international manufacturers, Passe Consulting understands how to position brands across search, paid media, and digital ecosystems in competitive markets.
This is not about traffic, it’s about qualified demand, conversion, and control. From search visibility and paid acquisition to campaign structure and performance optimization, every initiative is intentional, measured, and aligned with business objectives.
Passe Consulting supports OEMs, powersports brands, motorsports teams, EV companies, suppliers, dealerships, and startups, delivering digital marketing strategies that generate demand, capture attention, and move organizations forward.
Passe Consulting is a key revenue-driver in our marketing stack
Steve Saleen · CEO · Saleen Automotive