Digital Marketing

In the automotive and powersports industries, where visibility, timing, and performance data directly impact growth, Passe Consulting approaches digital marketing with precision and intent.

Led by Dan Passe, the firm brings 30 years of experience advising global brands, executive teams, and emerging companies, now applied to modern digital channels where attention is earned and converted.

With work spanning Nissan, Michelin, Penske Racing, Saleen, Nikola and more, along with deep experience supporting domestic and international manufacturers, Passe Consulting understands how to position brands across search, paid media, and digital ecosystems in competitive markets.

This is not about traffic, it’s about qualified demand, conversion, and control. From search visibility and paid acquisition to campaign structure and performance optimization, every initiative is intentional, measured, and aligned with business objectives.

Passe Consulting supports OEMs, powersports brands, motorsports teams, EV companies, suppliers, dealerships, and startups, delivering digital marketing strategies that generate demand, capture attention, and move organizations forward.