Public Relations

In the automotive and powersports industries, where reputation, timing, and precision messaging directly impact market position, Passe leads the way.

Led by Dan Passe, the firm brings 30 years of experience advising global brands, executive teams, and emerging companies on how to communicate with clarity and authority in highly competitive environments.

Dan’s background spans work with organizations such as Nissan Motor Co. Ltd (Japan), Nissan North America, Nikola Corporation, Michelin North America, Penske Racing, and AMCI, along with a range of startups and growth-stage ventures. His extended work with overseas manufacturers, particularly in Japan and other global markets, provides a nuanced understanding of cross-cultural communication, international brand positioning, and the operational realities of multinational organizations.

Public relations at this level is not about press releases, it’s about control, positioning, and trust. Passe Consulting works closely with leadership teams to shape narratives, manage perception, and ensure that every external communication supports long-term business objectives. From product launches and brand announcements to crisis response and executive visibility, the focus remains on disciplined, strategic execution.

In strategic communications, Passe Consulting develops frameworks that align internal teams, stakeholders, and external audiences. Messaging is not reactive, it is structured, intentional, and built to support both immediate needs and future growth. This is especially critical in automotive and powersports, where brand perception can shift quickly and decisions carry significant weight.

Passe Consulting is well-suited to support a wide range of clients across the automotive and powersports landscape, including:

• OEM manufacturers and global automotive brands
• Powersports companies, including ATV, UTV, motorcycle, and marine brands
• Motorsports teams, racing organizations, and performance brands
• EV and emerging mobility companies
• Automotive suppliers, tire manufacturers, and aftermarket brands
• Dealership groups and regional distribution networks
• Startups and venture-backed companies entering the mobility space

Based in Phoenix, AZ and operating globally, Passe Consulting brings a rare combination of executive-level counsel, international experience, and industry-specific insight. The result is communication that doesn’t just inform, it positions, protects, and moves organizations forward.