Passe Consulting · Worldwide

ServiceAreas

Global perspective, U.S. focus -- strategy, communications and PR for automotive and powersports brands at home and overseas, wherever the market is moving.

Let's talk
  • U.S. focus
  • Domestic
  • Overseas
  1. Detroit MI 01
  2. Los Angeles CA 02
  3. Indianapolis IN 03
  4. Daytona Beach FL 04
  5. Scottsdale AZ 05
Nissan
FuelFest
Caterham
Perfomance Communications
Saleen
EV Safety
Nissan
FuelFest
Caterham
Perfomance Communications
Saleen
EV Safety
Nissan
FuelFest
Caterham
Perfomance Communications
Saleen
EV Safety

About Passe

In automotive, trucking and motorsports, reputation and timing shape market position. Passe Consulting leads the way.

30Years of experience
2009Established

Led by Dan Passe, the firm advises global brands, executive teams and emerging companies -- domestic and overseas manufacturers alike -- with positioning that holds up across markets, cultures and competitive landscapes.

Press releases are the easy part. The real work is steering the message -- branding, positioning and trust -- from product launches to crisis response and executive visibility, with every communication structured around the client's business objectives.

Passe Consulting delivers communication strategies that align teams, shape perception and move organizations forward.

Work spanning

  • Nissan
  • Michelin
  • Penske Racing
  • Saleen
  • Nikola
  • Caterham
  • + Many more

Who we support

  • OEMs
  • Trucking brands
  • Motorsports teams
  • EV companies
  • Event companies
  • Suppliers
  • Dealerships
  • Startups
Powersports machine Race car brand development Dealership marketing Public relations Auto parts Cars at night in motion

Let's talk

602·726·5891

PR, comms and strategy for automotive, powersports and trucking brands. Tell us where you want to be by next season and we'll map the fastest line to get there.

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PHX AZ USA·MST·Est. 2009

Passe is US-Market Focused, serving clients domestically and overseas.

The United States remains a primary focus, with strong relevance across major automotive and powersports regions including Detroit, Michigan, Los Angeles, California, Scottsdale, Arizona, Indianapolis, Indiana, and Daytona Beach, Florida.

From manufacturing and motorsports to collector auctions, enthusiast culture, and major industry events, these markets help shape the broader automotive and powersports conversation across the U.S.

Automotive and Powersports Relevance

Passe Consulting also brings value in states with deep industry significance, including Michigan, California, Arizona, Florida, and Indiana.

These are places where brand visibility, performance, heritage, and market perception can carry real business weight.

Passe Consulting is a key revenue-driver in our marketing stack

Steve Saleen · CEO · Saleen Automotive