Passe Consulting · Serving New Mexico

Holloman AFBAutomotive · Trucking · Motorsports PR

PR, comms and brand strategy for brands doing business in Holloman AFB and across New Mexico -- built on 30 years in the industry.

Powersports machine Race car brand development Dealership marketing Public relations Auto parts Cars at night in motion

Let's talk

602·726·5891

PR, comms and strategy for automotive, powersports and trucking brands. Tell us where you want to be by next season and we'll map the fastest line to get there.

PHX AZ USA·MST·Est. 2009

what we do

Serving Holloman AFB, NM

From Holloman AFB to the national stage, automotive, trucking and motorsports brands need a message that travels.
Passe builds it.

4,052Population
575Area code
MSTTime zone
30Years in the paddock

Passe Consulting serves OEMs, trucking brands, motorsports teams, EV companies, dealerships and suppliers doing business in Holloman AFB and across New Mexico -- 30 years of experience behind every launch, every message and every crisis call.

Local market

Holloman Air Force Base in New Mexico is home to the 49th Wing and conducts training for U.S. Air Force fighter, bomber, and space forces, including operations with F-16 aircraft.

Our team plans around local news cycles and New Mexico media markets as easily as national ones, so a story that starts in Holloman AFB lands in front of the right audience the first time.

Wherever the work is, Passe Consulting delivers communication strategies that align teams, shape perception and move organizations forward.

Local snapshot

New Mexico at a glance

  • The Land of Enchantment
  • Population2,117,522
  • Rank37
  • GDP$105,784,000,000

Who we support

  • OEMs
  • Trucking brands
  • Motorsports teams
  • EV companies
  • Event companies
  • Suppliers
  • Dealerships
  • Startups

Passe Consulting is a key revenue-driver in our marketing stack

Steve Saleen · CEO · Saleen Automotive