Passe Consulting · Serving Michigan

Houghton LakeAutomotive · Trucking · Motorsports PR

PR, comms and brand strategy for brands doing business in Houghton Lake and across Michigan -- built on 30 years in the industry.

Powersports machine Race car brand development Dealership marketing Public relations Auto parts Cars at night in motion

Let's talk

602·726·5891

PR, comms and strategy for automotive, powersports and trucking brands. Tell us where you want to be by next season and we'll map the fastest line to get there.

PHX AZ USA·MST·Est. 2009

what we do

Serving Houghton Lake, MI

From Houghton Lake to the national stage, automotive, trucking and motorsports brands need a message that travels.
Passe builds it.

5,761Population
989Area code
ESTTime zone
30Years in the paddock

Passe Consulting serves OEMs, trucking brands, motorsports teams, EV companies, dealerships and suppliers doing business in Houghton Lake and across Michigan -- 30 years of experience behind every launch, every message and every crisis call.

Local market

Houghton Lake is a census-designated place in Roscommon County, Michigan, centered on the 2,300-acre lake of the same name.

Our team plans around local news cycles and Michigan media markets as easily as national ones, so a story that starts in Houghton Lake lands in front of the right audience the first time.

Wherever the work is, Passe Consulting delivers communication strategies that align teams, shape perception and move organizations forward.

Local snapshot

Michigan at a glance

  • The Great Lakes State
  • Population10,077,331
  • Rank10
  • GDP$612,596,000,000

Who we support

  • OEMs
  • Trucking brands
  • Motorsports teams
  • EV companies
  • Event companies
  • Suppliers
  • Dealerships
  • Startups

Passe Consulting is a key revenue-driver in our marketing stack

Steve Saleen · CEO · Saleen Automotive