Passe Consulting · Serving Minnesota

RochesterAutomotive · Trucking · Motorsports PR

PR, comms and brand strategy for brands doing business in Rochester and across Minnesota -- built on 30 years in the industry.

Powersports machine Race car brand development Dealership marketing Public relations Auto parts Cars at night in motion

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602·726·5891

PR, comms and strategy for automotive, powersports and trucking brands. Tell us where you want to be by next season and we'll map the fastest line to get there.

PHX AZ USA·MST·Est. 2009

what we do

Serving Rochester, MN

From Rochester to the national stage, automotive, trucking and motorsports brands need a message that travels.
Passe builds it.

123,252Population
507Area code
CSTTime zone
30Years in the paddock

Passe Consulting serves OEMs, trucking brands, motorsports teams, EV companies, dealerships and suppliers doing business in Rochester and across Minnesota -- 30 years of experience behind every launch, every message and every crisis call.

Local market

Rochester, Minnesota is home to the Mayo Clinic, one of the world's most well-known medical research and treatment centers.

Fox Consulting partners with major Rochester, Minnesota industries -- healthcare systems and life sciences, manufacturing, retail, education, and professional services -- to build eCommerce and digital growth programs that fit local buying behavior. For hospitals, clinics, and research organizations, we help improve patient and consumer experiences with SEO and AEO (Answer Engine Optimization), smarter content for services like scheduling, specialty care, and patient education, and website enhancements that strengthen performance and accessibility. For retailers and service brands along the city’s commercial corridors and in the neighborhoods near downtown, we develop Shopify and WordPress storefronts, optimize product discovery, and run digital marketing campaigns designed to convert using data from campaigns, onsite journeys, and customer interactions.In Rochester’s competitive market, Fox Consulting also supports data-driven modernization through Big Data and analytics that translate into measurable outcomes across the funnel. We integrate CRM and marketing platforms, track conversion paths, and use segmentation to personalize campaigns for audiences such as students and families connected to area schools, travelers visiting Mayo Clinic and nearby attractions, and local B2B buyers tied to manufacturing and logistics. Our teams streamline operations with technical SEO foundations, site-speed improvements, and content strategies built for voice and question-based searches, including AEO-ready FAQs and structured answers. Whether the goal is a new WordPress build, a Shopify migration, ongoing SEO, or broader Big Data insights to guide budgeting and forecasting, we tailor each engagement to the city’s industries, seasonality, and customer expectations.

Our team plans around local news cycles and Minnesota media markets as easily as national ones, so a story that starts in Rochester lands in front of the right audience the first time.

Wherever the work is, Passe Consulting delivers communication strategies that align teams, shape perception and move organizations forward.

Local snapshot

Minnesota at a glance

  • The North Star State
  • Population5,706,494
  • Rank22
  • GDP$433,000,000,000

Who we support

  • OEMs
  • Trucking brands
  • Motorsports teams
  • EV companies
  • Event companies
  • Suppliers
  • Dealerships
  • Startups

Passe Consulting is a key revenue-driver in our marketing stack

Steve Saleen · CEO · Saleen Automotive