Passe Consulting is a key revenue-driver in our marketing stack

Steve Saleen · CEO · Saleen Automotive
Passe Consulting · Serving Minnesota
PR, comms and brand strategy for brands doing business in Rochester and across Minnesota -- built on 30 years in the industry.



















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602·726·5891 Dan@PasseConsulting.comPR, comms and strategy for automotive, powersports and trucking brands. Tell us where you want to be by next season and we'll map the fastest line to get there.
PHX AZ USA·MST·Est. 2009
Serving Rochester, MN
Passe Consulting serves OEMs, trucking brands, motorsports teams, EV companies, dealerships and suppliers doing business in Rochester and across Minnesota -- 30 years of experience behind every launch, every message and every crisis call.
Rochester, Minnesota is home to the Mayo Clinic, one of the world's most well-known medical research and treatment centers.
Fox Consulting partners with major Rochester, Minnesota industries -- healthcare systems and life sciences, manufacturing, retail, education, and professional services -- to build eCommerce and digital growth programs that fit local buying behavior. For hospitals, clinics, and research organizations, we help improve patient and consumer experiences with SEO and AEO (Answer Engine Optimization), smarter content for services like scheduling, specialty care, and patient education, and website enhancements that strengthen performance and accessibility. For retailers and service brands along the city’s commercial corridors and in the neighborhoods near downtown, we develop Shopify and WordPress storefronts, optimize product discovery, and run digital marketing campaigns designed to convert using data from campaigns, onsite journeys, and customer interactions.In Rochester’s competitive market, Fox Consulting also supports data-driven modernization through Big Data and analytics that translate into measurable outcomes across the funnel. We integrate CRM and marketing platforms, track conversion paths, and use segmentation to personalize campaigns for audiences such as students and families connected to area schools, travelers visiting Mayo Clinic and nearby attractions, and local B2B buyers tied to manufacturing and logistics. Our teams streamline operations with technical SEO foundations, site-speed improvements, and content strategies built for voice and question-based searches, including AEO-ready FAQs and structured answers. Whether the goal is a new WordPress build, a Shopify migration, ongoing SEO, or broader Big Data insights to guide budgeting and forecasting, we tailor each engagement to the city’s industries, seasonality, and customer expectations.
Our team plans around local news cycles and Minnesota media markets as easily as national ones, so a story that starts in Rochester lands in front of the right audience the first time.
Wherever the work is, Passe Consulting delivers communication strategies that align teams, shape perception and move organizations forward.
“Passe Consulting is a key revenue-driver in our marketing stack

Steve Saleen · CEO · Saleen Automotive