PR &
Strategy
Michigan

Passe Consulting delivers strategic public relations, communications, and marketing expertise to automotive and powersports organizations across Michigan, built for industries where positioning, timing, and reputation drive results.

Led by Dan Passe, with 30 years of experience advising global brands and executive teams, Passe Consulting brings a level of insight rarely found at the local level. With work spanning OEMs, motorsports organizations, suppliers, EV companies, and emerging brands, the firm helps organizations across Michigan define their position, align internal and external communication, and execute strategies that support real business outcomes.

Passe Consulting also works extensively with international companies and overseas manufacturers operating in or entering the U.S. market. For organizations throughout Michigan, this means having a partner that understands how to navigate cross-cultural communication, align global and local messaging, and maintain brand consistency across regions. From media relations and executive communications to product launches and crisis response, every effort is structured to protect reputation and strengthen market position.

This is not about tactics, it’s about control, positioning, and long-term impact. Passe Consulting helps organizations across Michigan build communication and marketing systems that are intentional, scalable, and aligned with business objectives. The result is a stronger brand, clearer messaging, and a more confident path forward in both domestic and international markets.

Explore services in Pilgrim and more across Michigan to see how Passe Consulting supports automotive and powersports organizations at every stage of growth.